Watch lovers admire its technical sophistication, while motorsport fans appreciate its durability and the unmistakably sporty look. The TAG Heuer Formula 1 collection has always been a big seller. Among other things, TAG Heuer has developed a state-of-the-art ceramic that, in addition to scratch-resistant sapphire glass and titanium carbide coating, makes the watches virtually indestructible to external influences. However, the watches can also convince when it comes to their technical sophistication. The collection is as colourful as a Formula 1 speedster when it comes to looks and contains everything from coloured indices, to contrasting second hands and multi-coloured Nato straps. In addition, there are accurate quartz movements and traditional mechanical movements, so that really every watch fan or racing fanatic gets his money’s worth.
The collection is as diverse as motorsport itself because everything from sporty three-hand watches to sophisticated chronographs for the highly precise measurement of lap times is included. TAG Heuer, itself an official Formula 1 timekeeper from 1992 to 2003, pays tribute to what is probably the most prestigious racing series of our time with an eponymous collection. Therefore, quartz models are still an integral part of the collection. Interesting detail: The quartz crisis had just been overcome, but many traditional Swiss brands still had difficulties selling mechanical watches. This collection is the first collection launched after the merger of the two companies. The history of the collection began in 1986, just a year before TAG (Techniques d’Avant Garde) acquired the Swiss brand Heuer, from which TAG Heuer emerged.
This becomes clear from the first glance at the current collections: names such as Carrera, Monza or Monaco make it unmistakably clear that this traditional Swiss brand is heavily committed to motorsport. Whether Motorcross, Indy 500 or World Touring Car Championship, the brand is at home everywhere in the world where racing enthusiasts take over control.
It is certainly no secret that TAG Heuer is close to motorcycling. TAG Heuer Formula 1 – Watches for a life in the fast lane
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